Determination of key brand performance indicator in the brand value creation process and definition of brand scorecard
Derivation and connection of strategic brand target with business planning
Derivation of success-related "levers �in the brand value creation process, for achievement of strategic brand targets
Interface between strategy and implementation: Comparison of planned marketing mix measures with operational targets
IT-Based brand management system for the concrete planning and implementation of individual marketing measures
Monitoring the implementation success through target actual comparison of operational brand targets
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